Daily Tech News Briefing - February 13, 2026
Aurasell Launches AI-Native GTM Operating System to Supercharge Salesforce and HubSpot CRMs Aurasell has launched the first AI-Native Go-To-Market Operating System (GTM OS), engineered to seamlessly integrate with and enhance existing CRM environments like Salesforce and HubSpot. This innovative system empowers revenue teams to deploy intelligent, AI-driven automated workflows without the disruptive process of replacing their core CRM software. The GTM OS is designed to boost productivity by automating manual tasks, minimizing context switching, and enforcing consistent execution across sales and marketing teams. Co-founder Jason Eubanks emphasized that Aurasell’s approach eliminates the significant risk and internal friction associated with a full CRM migration. The company claims that teams can achieve a measurable impact from the platform in as little as two hours. ...